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Tekstura Buro
Website and branding for a workshop specializing in custom-made premium furniture, located in Belgrade.

Project info

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Year
2024
Company
Tekstura Buro
Location
Belgrade, Serbia

Context & goals

Context
Based in Belgrade, Tekstura Buro creates premium custom-made furniture in collaboration with leading architectural and design studios. As the company reached a new stage of growth, it needed to rethink its visual identity and build a new website to showcase its projects and products — and to communicate its values.
Objectives
The main task was to design and develop a corporate website that reflects the brand’s values — combining a stylish look with a clear, easy-to-navigate structure. The site needed to highlight the brand’s premium feel and commitment to quality, supporting the company’s expansion into new markets. Another goal was to create a clean, flexible brand identity that could be easily scaled across different touchpoints.

Inspiration

I started by looking at competitors' websites, but soon expanded my search to architectural books, magazines, and brochures. Along the way, I came across Technical Aesthetics, a Soviet-era magazine that became a key source of inspiration.
Although it focused on technical and engineering topics, its layout — influenced by avant-garde movements like the Bauhaus — struck a perfect balance between simplicity and functionality. This style felt like a natural fit for the Tekstura Buro website, conveying a sense of quality, confidence, and expertise.
В начале работы над проектом я также сделал несколько концепций сайта. Я старался охватить несколько направлений, от стилизации под журнал до современного и «чистого» UI. После обсуждения с заказчиком мы точно определили направление и начали разработку веб-сайта.

Website

When creating the site, it was essential to focus the user's attention entirely on the product photos. The design needed to complement the perception rather than compete with the content.
In the site design I used graphic metaphors to reveal brand identity. For example, .psd template with a glass texture was created for the footer and project covers. It improved text legibility and graphically referenced the brand name.

Branding

The logo and brand constant is the company's name, written in Geist font with lowercase letters and -3% kerning. This provides flexibility, allowing the identity to be freely used across various touchpoints, from social networks to notebooks and merchandise.

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