Hi! I am Max Lomaev, Product & UX/UI designer with the experience in SaaS, web applications, mobile apps and editorial websites
Based in Milan, working worldwide
LinkedIn
max.lomaeff@gmail.com
I am Max Lomaev,
UX/UI & product designer
with a background in STEM and marketing. I've worked on diverse projects ranging from complex design systems to creative marketing campaigns, which allows me to view product development from multiple angles and respond swiftly to market shifts.
My background
Media
2018 – 2022
1/4
I learned to work with target audiences and brands, while developing team management skills
Launched a media project from scratch, growing the audience to over 10,000 users
Assembled and managed a team of more than 10 young writers and editors
Published over 30 critical articles, interviews, guides, and commercial projects
Marketing
2020 – 2024
2/4
I developed omnichannel creative campaigns, produced photo and video shoots, and launched new brands to market
Developed and managed 3 federal campaigns with over 3 million users reached per campaign
Produced and curated an art installation in central Moscow
Organized and executed photo shoots, special campaigns, and complex PR strategies
UX/UI design
2021 – present
3/4
I designed and developed over 20 websites and services from scratch
Worked with clients across diverse industries, including logistics, chemical manufacturing, e-commerce, cultural institutions, and furniture production
Gained experience in UX research, web development, brand identity, and service design
Politecnico di Milano
2024 – present
4/4
My Master's degree allowed me to combine diverse experiences into a systematic approach to product and service design
Developed three comprehensive service design projects from concept to implementation
Collaborated with public organizations including ActionAid and BASE Milano
Сonducted research in sustainability, ecology, and service design
Product & UX/UI design
2021 – present
Designed and developed 30+ digital products across multiple industries
Collaborated with clients across logistics, chemical manufacturing, e-commerce, cultural institutions, and furniture productions
Gained experience in product and service design, UX research, web development, and brand identity
Politecnico di Milano
2024 – 2026
Master's degree in Service Design allowed to develop a systematic approach complex products
Developed three comprehensive service design projects from concept to implementation
Collaborated with public organizations including ActionAid and BASE Milano
Сonducted research in sustainability, ecology, and service design
Marketing
2020 – 2024
Developed omnichannel creative campaigns, managed production teams, and launched new brands to market
Media
2018 – 2022
Launched a media project from scratch, growing the an audience of over 10,000. Managed a team of more than 10 writers and editors
Cases
Increasing conversion for habit tracker app
App design: project in frame of Bending Spoons First Design challenge
open project
open project
Simplifying complex logistics workflows for Onlog System
Design of the web service that transforms complex cargo shipping into an intuitive digital experience.
open project
open project
Crafting a visual identity and website for a premium furniture brand Tekstura Buro
Branding, UX/UI design, and website development for a premium furniture manufacturer.
open project
open project
Increasing conversions for "Tea Guy" E-commerce
UX redesign & website development for a tea shop and teahouse.
open project
open project
Solving the problem of make-up leftovers in pigment(o) project
A complete product-service system applying a circular economy principles for beauty industry.
open project
open project
Increasing conversion for habit tracker app
App design: project in frame of Bending Spoons First Design challenge
open project
open project
Crafting a visual identity and website for a premium furniture brand Tekstura Buro
Branding, UX/UI design, and website development for a premium furniture manufacturer.
Increasing conversions for "Tea Guy" E-commerce
UX redesign & website development for a tea shop and teahouse.
Research
The essay examines how service design can support horizontally organized communities by aligning with principles of autonomy and non-hierarchical collaboration.